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Marketing on LinkedIn helps businesses reach a professional audience with targeted content, fostering brand credibility and engagement. It drives lead generation and builds valuable industry connections. MarTech has published a new guide ‘Marketing on LinkedIn: What you need to know’. The MarTech team says, “Using LinkedIn personally... [Read more]

AI optimizes marketing budgets by improving targeting, automating processes, and maximizing ROI through data-driven strategies. It reduces wasteful spending while enabling scalable, high-impact campaigns. MarTech’s webinar ‘The 40% Shift: How AI is Radically Reshaping Marketing Budgets’ is available on demand. The MarTech team... [Read more]

Customer experience tools empower businesses to understand and meet customer needs by providing insights through analytics and feedback. They enhance satisfaction, streamline interactions, and foster loyalty with personalized, efficient service. MarTech contributor Chris Wood has published an article featuring predictions for customer experience tools... [Read more]

Jim Lecinski is a professor, author, and marketing strategist known for his expertise in digital marketing and consumer behavior. He is particularly recognized for introducing the concept of the “Zero Moment of Truth” (ZMOT) while working at Google. Digital Marketing Institute has published a new podcast episode ‘Trends for 2025 with... [Read more]

Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET. The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing... [Read more]

CourseReelAI Max lets you create high-quality video courses in minutes, turning them into a revenue stream, and scaling your business, all without needing technical expertise or costly gear. Join the live introductory webinar – tomorrow, December 27, at 10:00 NY Time, to discover how to develop, monetize, and build your audience for your courses. In... [Read more]

MOZ contributor Alex Harford has published a guide on using Chrome to view a website as Googlebot. She says, “In this guide, I’ll show you how to set up a Googlebot browser, troubleshoot rendering issues, and improve your SEO audits. Why should I view a website as Googlebot? In the past, technical SEO audits were simpler, with websites... [Read more]

AI agents in marketing automate tasks like customer engagement, lead generation, and campaign optimization, delivering faster and personalized interactions. They enhance decision-making with real-time data analysis, boosting efficiency and ROI. Content Marketing Institute is hosting a webinar ‘Will AI Agents Take Over Your Marketing Job?’... [Read more]

Content marketing is a powerful strategy that helps businesses connect with their audience by providing valuable, relevant, and engaging content. It builds brand awareness, fosters trust, and drives customer loyalty, ultimately boosting conversions and long-term growth. Content Marketing Institute contributor Jodi Harris has published an article highlighting... [Read more]

In 2025, PPC marketing will leverage AI to optimize ad targeting, bidding strategies, and real-time personalization for higher ROI. Interactive ad formats and voice search integration will further enhance audience engagement and conversion rates. Search Engine Land contributor Anu Adegbola has published an article featuring 10 2025 PPC predictions and... [Read more]

ChatGPT streamlines keyword research by generating targeted, high-impact keywords and phrases based on specific niches and audience intent. Its AI-driven insights help optimize content strategies and improve search engine visibility effectively. Search Engine Land contributor Tom Demers has published an article using ChatGPT for keyword research. He... [Read more]

Amazon SEO focuses on optimizing product listings with relevant keywords, compelling descriptions, and high-quality images to improve discoverability. By aligning with Amazon’s A9 algorithm, sellers can boost rankings and drive sales effectively. Search Engine Land has published ‘Amazon SEO: A comprehensive guide’. Robyn Johnson says,... [Read more]