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Amanda Subler says, “Many of you are gearing up to make a big, bold splash with video in 2017. To provide some inspiration, we’re sharing some of the most popular and favorite Content Marketing Institute videos hosted on our YouTube channel.We use the CMI channel to:Educate on the content marketing industryShare insight from speakers at... [Read more]

Art Sobczak says, “The simplest techniques can be so effective. I recently listened in on a call where a prospect voiced an objection, but seemed a bit shaky in his conviction.The sales rep simply responded, “What was that again?”The prospect hemmed and hawwed a bit … and then actually admitted that he probably should go with... [Read more]

Steve Olenski says, “Billy Joel once famously sang, “It’s always been a matter of trust.” The context in which he sang those words was a relationship between two people—a personal relationship.But the same thing can be said to describe the relationship between a consumer and a brand: “It’s always been a matter of trust.” If trust... [Read more]

David William says, “OpenOffice, sometimes abbreviated as OO, is a free and open-source office productivity software suite offered by The Apache Software Foundation (ASF) for word processing, spreadsheets, presentations, databases, graphics, and more.What is OpenOffice? A Free Productivity Suite.The office productivity software suite is available... [Read more]

Stefany Zaroban says, “The biggest web traffic day for top 100 holiday-oriented retail sites so far this month is Sunday, Dec. 11, and Dec. 4 was a close second, according to a new Internet Retailer analysis.Sundays were big days for holiday shopping online in December, as a new analysis of traffic volume to top retail sites shows that web visits... [Read more]

Alex Wolk says, “In our world of a million distractions, classic selling points like design or price might no longer be enough to sway consumers to your company. It’s become imperative these days for your brand to tell a story and better yet, to stand for something.With climate change and pollution at the top of many people’s minds, many... [Read more]

Ayodeji Onibalusi says, “To businesses, especially businesses in the B2C segment — loyal customers are more valuable than new customers. Even research has shown that loyal customers are worth up to 10 times the value of their first purchase. This makes it paramount for businesses to improve the number of loyal customers they have versus... [Read more]

Marcia Riefer Johnston says, ““Innovate! Disrupt! Your company’s future depends on it!” To me, this ubiquitous advice has always sounded as doable as, “Leap that tall building in a single bound!”What a relief, then, to hear someone widely recognized as one of the most important voices in content strategy say, “Stop trying to innovate.”... [Read more]

Emma Brudner says, “Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects’ profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location,... [Read more]

Caroline Robertson says, “As the number of days in 2016 winds down, my own days at Forrester are adding up. I recently joined Forrester as a new B2B marketing research director, working alongside Peter O’Neill. I appreciate how your appreciation of the insights and guidance from our team led to the need for more leadership, and I am thrilled... [Read more]

Alison Lohse says, “Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement.Disclosures are tricky. Facebook will be sued over its disclosure of the snafu in its video metrics. Would they be in this legal mess if they had not revealed the mix-up? I think the answer is yes, eventually, as truth... [Read more]

Sarah Clark says, “Watching Super Bowl ads has become practically a sport all its own. Every year, fans buzz about which commercials will be the funniest, the most heart-wrenching, or the most entertaining. And, as we all know, brands shell out big bucks for spots during the game.But, in 2013, Oreo made waves with an ad that had no budget, no... [Read more]