Latest News
‘Snapchat Is Buying an Israeli Augmented Reality Startup’ – Entrepreneur
Reuters team says, “Messaging app Snapchat is buying Israeli augmented reality startup Cimagine Media for an estimated $30 to $40 million, marking Snapchat’s first acquisition in Israel, the Calcalist financial daily reported on Sunday.Cimagine developed True Marketless Augmented Reality — technology that allows users to virtually... [Read more]
‘Paid vs. Organic Social Media: How to Strike the Right Balance’ – Business.com
Sarah Patrick says, “There’s no question as to the importance of social media for businesses. In fact, nearly 80 percent of enterprises say it’s the most important factor in digital marketing success, ranking it higher than search engine optimization, content creation, email – even a website.But, with more noise on popular networks than... [Read more]
‘Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more’ – Search Engine Land
Matt McGee says, “If it feels like the search results changed a lot this year — especially Google’s — you’ve done a good job staying on top of search news. As we look back on the biggest stories of the year, several of them cover changes in SEO and ranking algorithms, and others are about new developments in AdWords and paid search.In... [Read more]
‘This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands’ – CMI
Joe Pulizzi says, “In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. Our rants and raves... [Read more]
‘How to Retain More Customers Without Spending a Dime’ – Entrepreneur
Brian Hughes says, “A startup business needs a constant supply of new customers to survive. That’s why sourcing new customers has to be a daily priority. If you’re not selling, you’re not in business; all you’ve got is a hobby.But once you do get that customer base going, your next step is to establish a balance between maintaining... [Read more]
‘Why Your B2C Strategy Needs Customer Value Marketing’ – Convince & Convert Blog
Greg Blazewicz says, “Time passes, circumstances change, but the main aim of business is still the same: Generate profit. No profit, no resources for further development, and no company. This often leads to trouble for marketers. They are very often simply unable to quantify effects of their work—their contribution to their company’s profit.Customer... [Read more]
‘How Video Can Increase Your Blog Traffic’ – Business.com
Tom More says, “While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of video is worth 1.8 million words. In fact, a video is more powerful than the written word or the photograph that an executive from Facebook has actually... [Read more]
‘Small Business News From Twitter, Kickstarter and More’ – Small Business Trends
SBT editor says, “Want to live stream video content for your business in 2017? If so, you just got another option. Recently, Twitter added a live broadcast feature to its iOS and Android apps.And speaking of apps, Kickstarter just released open source versions of its iOS and Android apps to help independent developers and startups looking to... [Read more]
‘Retailers’ digital ad spending grows 22.5% this year’ – Internet Retailer
Zak Stambor says, “Paid search and video ad spending is up 29.9% and 31.6%, respectively, according to new eMarketer estimates.Retailers’ digital ad spending is expected to jump 22.5% this year, to $15.81 billion from $12.91 billion last year, according to a new estimate released today by research firm eMarketer Inc.More than half, 50.8%,... [Read more]
‘Is Your Ecommerce Business Ready for International Sales?’ – Shopify Blog
Shopify team says, “Ecommerce sales are ramping up in the United States, with consumers doing more than half of their shopping online, according to ComScore and UPS. But the U.S. isn’t the only country seeing explosive growth in online sales; research from eMarketer predict’s that global ecommerce sales will hit $1.9 trillion this year,... [Read more]
‘Consumers open more than half of retailers’ emails on smartphones in Q3’ – Internet Retailer
Zak Stambor says, “Another 13% of emails were opened on tablets, while only 36% were opened on desktops.64% of retailers’ emails were opened on a mobile device in the third quarter—13% on tablets and 51% on smartphones—according to the new Experian Marketing Service “Quarterly Benchmark Report.” That’s up from 61% of retailers during... [Read more]
‘Cyber Five Critical to Fighting Back from Slow Start to Holiday Season’ – comScore
Adam Lella says, “comScore has reported very healthy online spending numbers this holiday season, but it didn’t start out that way. Early in the season we saw slowing desktop e-commerce year-over-year growth, marked by a sharp dip in the 7-day trailing average trend. This waning growth coincided with the days immediately following the U.S.... [Read more]
