Latest News
‘Report: US advertisers spent $17.6 billion on digital ads in Q3’ – Marketing Land
Greg Sterling says, “According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase... [Read more]
‘6 Stolen Content Marketing Ideas from the Top Marketers of 2016’ – Small Business Trends
Melinda Emerson says, “Many small business owners may think they are protected against computer viruses and hacks, but that may not be the case. In fact, too many small business owners don’t do much to protect themselves. There are so many must-dos that accompany running a business that it’s easy for tasks like protecting your IT infrastructure... [Read more]
‘Individualization: Mobile marketing’s next step’ – Martech Today
Josh Todd says, “Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting the initial download.... [Read more]
‘Improve your paid search & social through relationship marketing’ – Search Engine Land
Jeff Baum says, “A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months... [Read more]
‘5 things you should know about the Google Display Network, direct from Google’ – Marketing Land
Matt Lawson says, “As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for the Google Display Network. In July, the Google Display Network launched responsive ads. And in late September, we announced cross-device remarketing, display store visits and display location... [Read more]
‘Hunting Down SERP Features to Understand Intent & Drive Traffic – Next Level’ – MOZ
Jo Cameron says, “Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we’ve done it all (but still aren’t ranking). This time around she’s giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read... [Read more]
Get ready for new year sales with Big Ticket Dashboard #ad
Marlon Sanders/b> has been marketing, training and developing products online almost from the beginning. His well-known products have help many new online marketers get started on the right track.One of his most popular is his Big Ticket Dashboard. It’s so popular because it makes it foolproof to put together an online marketing campaign for... [Read more]
‘Using Content Marketing in the Professional Services Industry’ – HubSpot
Blake Kendrick says, “Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work.This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Demonstrating... [Read more]
’20 Types of Evergreen Content that Produce Lasting Results for Your Business’ – Copyblogger
Aaron Orendorff says, “I’m sure you’ve heard this stat: more than two million blog posts go live every single day.And that’s just talking about blogs. You don’t even want to start contemplating total online content including emails, landing pages, product pages, podcasts, and social media.Standing out in the deluge is harder than ever.... [Read more]
‘Create, Distribute, and Share: 15 Essential Content Marketing Templates’ – CMI
Jodi Harris says, “Will 2017 finally be the year your business reaches its full content marketing potential?If you aren’t thinking about how you can gain ground in the upcoming year, you might end up losing some to your competition given that 63% of the B2B marketers in our annual Benchmarks, Budgets & Trends research report said their... [Read more]
‘Amazon Says the 2016 Holiday Season Is the ‘Best-Ever” – Entrepreneur
Reuters team says, “Amazon.com Inc. said it had its best-ever holiday season, shipping more than 1 billion items worldwide through its Prime membership program.The company said on Tuesday more than 72 percent of its customers worldwide shopped through mobile devices, adding that Dec. 19 was the busiest shopping day this holiday season.The Amazon... [Read more]
‘The Simple Formula You Should Be Using On Every Sales Call’ – HubSpot
Jeff Hoffman says, “You’re midway through a 45-minute demo, and it seems likely you’ll close in this meeting. The buyer is paying attention, asking some questions, and even taking notes.After you’ve finished explaining how your solution addresses her pain points, you say, “Are you ready to move forward? I can send over the proposal today.”Instead... [Read more]
