Latest News
‘6 Stolen Content Marketing Ideas from the Top Marketers of 2016’ – CMI
Michele Linn says, “I can’t help but be grateful for the CMI community and all of the tips I’ve learned along the way this year. While I always glean so much from our community, I want to pay a special thanks to our Content Marketer of the Year finalists. While all of these individuals offer a lot for us to learn, I’m definitely stealing... [Read more]
‘Amazon begins testing Product Listing Ads on AdWords’ – Search Engine Land
Greg Finn says, “In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the... [Read more]
‘Periscope launches live 360 video broadcasting’ – Marketing Land
Greg Finn says, “For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to... [Read more]
‘8 Ways to Avoid Common Video Marketing Mistakes’ – Entrepreneur
Gordon Tredgold says, “Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer. As a result, this has led to an astonishing 87 percent of online marketers currently... [Read more]
‘Why Your Company Might Need a Content Audit’ – HubSpot
Jonathan Franchell says, “Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.Even... [Read more]
‘The Best of Copyblogger: 2016 Edition’ – Copyblogger
Sonia Simone says, “The year of the rollercoaster is nearly finished, and, as we usually do around this time, I wanted to pull together some of my favorite posts for you.This collection of posts (and a single podcast) is a celebration of the writers who worked hard every week to teach, inspire, and entertain us — and it’s also a bit of a... [Read more]
‘6 Small Business Marketing Growth Strategies for 2017’ – Small Business Trends
Melinda Emerson says, “Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is going to mean for marketing.Here... [Read more]
‘How to Determine the Best App for Managing Social Media’ – Entrepreneur
Aaron Agius says, “Q: What are the best free apps for social media management? I am a bit familiar with Hootsuite, Zoho social, Klout and Buffer but want to see what is the best and how they compare.A: You’ve hit on a few of the top social media management tools out there, but there are a few others I’d recommend taking a look at as well,... [Read more]
‘Why You Should Start With Copy Instead of Design: A Data-Backed Lesson’ – HubSpot
Pamela Vaughan says, “Most conversion rate optimization experts you’ll meet would agree: Copywriting first. Design second.The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design... [Read more]
‘How Small Businesses Are Cracking the Online Marketing Code’ – Entrepreneur
Pratik Dholakiya says, “When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers.There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online... [Read more]
‘How to Launch & Manage a Successful Blog in 2017 [Free Planner]’ – HubSpot
Kate Taylor Mighty says, “There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.Blogging is a crucial part of inbound marketing because... [Read more]
‘Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles’ – Search Engine Land
Andreas Reiffen says, “Product Feed optimization is key to any successful Google Shopping campaign. Your product titles are one of the most important factors in whether or not Google will think your ad is relevant to the user’s search query. Not only that, but a good product title will entice more shoppers to click on your product.Providing... [Read more]
