MoEngage is hosting a webinar on ‘Driving growth with Omni-Channel Marketing’ on Wednesday, December 5, 2018.The presenters will focus on the following points:Need for an Omni-channel marketing strategySingle view of customer: A 360-degree view of users’ lifecycleDriving significant ROI through Omni-channel marketingHow ML & AI can boost your Omni-channel metricsDriving growth with Omni-Channel MarketingMoEngage  [...]

Dan Bieler says, “Poor customer experiences remain the Achilles’ heel of telcos’ digital transformation efforts. We live in the age of the customer, and today’s telco customer has expectations that far exceed the traditional standard of telco customer service. A random search on Trustpilot for customer satisfaction with telcos in various countries shows widespread dissatisfaction.Offering customers seamless omnichannel experiences is critical for telcos’ digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. This omnichannel approach affects... [...]