SEO requires a lot of work but yields excellent results in the long runSome folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses.But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to either or both of two alternatives: SEO to boost organic traffic or PPC to gain visits from ads. Both come with benefits and drawbacks; what you... [...]

Content plays an important role in SEO success. Quality content can help you reach your traffic goals and grow your online presence.Search Engine Journal contributor Corey Morris has published ‘A Complete Guide To On & Off-Page Local SEO Content’.He says, “Before you begin writing content for your site, you should always take a minute and think about your end game.Ask yourself what goals you want to achieve.And how can your content and messaging aid in completing your goals?For example, say you want to improve your local SEO so more people visit your brick-and-mortar... [...]

SEO is a long-term process. With proper planning, you can create an SEO strategy that can bring you desired results.Searchmetrics contributor Jan Grundmann has published an article answering this important question ‘How Long Does SEO Take?’.He says, “How long does SEO take to show results? What does Google say? And what factors impact how effective SEO measures are? This article provides some of the answers to these questions.What factors determine how long SEO takes to work?Whether a page can make Google’s Top10 or not depends on a number of factors. The first distinction... [...]

Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage. They are quite important when it comes SEO.Search Engine Journal contributor Amelia Willson  has share seven best practices to craft useful heaer tags.She says, “Header tags are important for SEO because they help Google understand your content, but also because they make your page more user-friendly – by making your content more readable and accessible.Now, let’s get to the best practices.1. Use Header Tags To Provide StructureYour header tags provide structure and... [...]

The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long-term benefits of digital marketing.Search Engine Watch has published a new guide called ‘Top 5 SEO Mistakes’ to help you build a strong SEO strategy for your business.The SEW team says, “This whitepaper will help you understand the list of top 5 SEO mistakes including:The right way to do keyword researchThe different types of keywordsThe use of effective tools.”Top... [...]

There are several elements that affect SEO performance.In his latest blog post, Dan Rich answered this important question ‘Does Traffic Affect SEO?‘.He says, “Yes, more traffic is generally a good thing for SEO providing it comes from a legitimate source.Some examples of good traffic sources outside of Google include:Direct traffic following a mention on TVDirect traffic following a mention on the radioDirect traffic following a mention in a NewspaperTraffic from FacebookTraffic from InstagramTraffic from TwitterTraffic from Tik TokTraffic from LinkedinTraffic from... [...]

Implementation of SEO changes plays a pivotal role in your website’s growth. To plan the implementation, you need to observe the strategies adopted by successful websites.Semrush contributor John Morabito has published a guide to implementing SEO changes.He says, “In this guide, we’ll cover everything you need to know about how to successfully get your SEO recommendations implemented. We’ll also cover one new exciting way you can implement SEO without the need for CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for... [...]

To continuously improve your SEO performance, you need to keep looking for great advice from experienced SEOs.BrightEdge contributor Andrew Riker has published an article highlighting 11 SEO myths that can damage your rankings in 2022.He says, “Taking a handful of straightforward steps will protect your team from falling victim to common SEO myths.Keep the following suggestions in mind when formulating an ongoing SEO strategy:Pick your information sources well – Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and... [...]

Search Engine Journal has published a new podcast episode ‘How to Pick the Most SEO Friendly CMS For Your Website’.Loren Baker says, “You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS).Ideally, you should select a platform that allows you to optimize your website’s on-page and technical SEO.Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution.You’ll get insights into a good CMS that will cover... [...]

Search Engine Journal has published a new case study ‘Are Brand Keywords Valuable for Every Audience?’Jonathan Kagan says, “If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets).So this column may throw you for a little bit of a loop. We’re talking about using ads to target brand searches – but only from those who don’t know the brand.Hear me out.I also thought the concept was illogical and went against industry best practices.But there is a way to make it work and make it purposeful.Interestingly, two... [...]