Small business SEO is the process of improving your small business’ website presence on Google SERPs, so you rank highly and are visible in search queries that relate to what you sell.HubSpot contributor Flori Needle has published an article explaining what small business SEO is.She says, “Small business SEO doesn’t require a large team to get things up and running, nor does it require a significant budget. Many of the steps you can take are free, and you can handle them yourself.Let’s go over how to do SEO for a small business.1. Conduct keyword research.Keyword research helps... [...]

Semrush Academy has announced a free online course ‘Content-Led SEO with Brian Dean’. This course will help you in ranking high on Google and driving more traffic and sales.Key features of this course are:28 lessons hands-on videos with actionable steps and relevant examples4 hours of on-demand lessons and study materials.The Semrush team says, “This course is designed for people that want to create content engineered to rank #1 in Google using strategies that are working great right now. Here you will find a series of in-depth video tutorials, worksheets, and practical... [...]

SEOSLY’s Olga Zarzeczna has published an article highlighting 40+ SEO YouTube channels you should follow for better SEO performance.She says, ”Here is the list of 40+ YouTube SEO channels to follow to master SEO.You liked my list of SEO podcasts so much that I decided to create yet another list to help you in your SEO learning journey.This time I am sharing with you my favorite YouTube channels about SEO.These YouTube channels are run by brilliant SEO professionals who want to share their knowledge and expertise with you.Contents1) Google Search Central2) Crawling Mondays... [...]

Deepcrawl has published a new podcast episode ‘SEO Q&A: Digital PR, SEO, & Speaking at Industry Conferences’ featuring Maddie Davies, a Senior PR Executive.Jamie Indigo says, “Our ongoing SEO interview series continues in this Q&A with Senior Digital PR Executive Maddie Davies, a recent first-time BrightonSEO speaker (and an ex-journalist turned SEO and digital PR pro). In this conversation with Deepcrawl’s Jamie Indigo, these two SEO pros discuss the intersection of digital PR and SEO, how one gets started in a digital PR career path, and how SEOs can get started... [...]

By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.Search Engine Journal is hosting a webinar ‘International SEO: Top 10 Best Practices You Need to Know’ on Wednesday, June 15, 2022, at 2.00 pm ET.The SEJ team says, “Join our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.You’ll learn:How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue... [...]

MOZ has published a new Whiteboard Friday video ‘Next Search Intent’ featuring Ola King.The MOZ team says, “Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out.In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it.”MOZ [...]

Watch Neil Patel’s latest video ‘Add This to Your Website for an Instant SEO Boost’ where he reveals a latest strategy to give your website an SEO boost.He says, “I added this to my website and I increased my time on site by 120%. The longer people stay on your website it tells Google that people like your website, they find it valuable and that Google should consider ranking it higher. This one thing also increased my backlink count by 24,453 referring domain names. That’s a lot of backlinks. The more links you have the higher you will rank over time. And best of... [...]

An in-depth understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in the future.Search Engine Journal is hosting a webinar ‘Demystifying SEO Investments: Expert Advice on What CMOs Can Expect’ on Wednesday, May 25, 2022, at 2.00 pm ET.The SEJ team says, “Join our upcoming webinar to discover what business benefits can be uncovered from certain SEO activities, giving you the power to see your investment’s true worth.You’ll learn:How to invest in content and know the expected return.Why you... [...]

Reverse image search is a content-based image retrieval query technique that involves providing the CBIR system with a sample image that it will then base its search upon; in terms of information retrieval, the sample image is very useful in its ways.Search Engine Journal contributor Julia McCoy has published an article on reverse image search.Explaining why you need reverse image search, she says, “Reverse image search is fun to do when you have a few extra minutes in your day and you feel like playing detective.But, it’s extremely useful as well.You can use it to:Find interesting... [...]

Authentic SEO tools provide data and alerts about the overall health and success of your website. With the right SEO tools, you can improve analytics, keyword research, links, etc.Search Engine Journal contributor Jon Clark has published an article highlighting 110 SEO tools that are 100% free.He says, “If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using.Free SEO Analytics Tools1. Google AnalyticsScreenshot by author, May 2022Google Analytics is an invaluable resource... [...]