The latest article on  ‘Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”.Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically!An Emerging ChannelWhen brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they... [...]