An AI Search Strategy is essential to stay visible as users increasingly rely on AI-powered search, voice assistants, and answer engines instead of traditional search results. It helps brands optimize content for intent, context, and entities—ensuring accurate discovery, credibility, and competitive advantage in an AI-driven search ecosystem.Ahrefs has published a new video, ‘Top SEO Experts Build Me an AI Search Strategy (GEO)’.The Ahrefs team says, “Everyone talks about ranking in AI search, but very few can show what... [...]

AI for SEO enables faster, data-driven optimization by automating keyword research, content optimization, technical audits, and performance analysis. It helps businesses predict search intent, personalize content, and stay competitive as search engines evolve toward AI-powered results.Ahrefs contributor Ryan Law has published an article explaining what AI means for SEO.He says, “You can’t talk about SEO today without mentioning generative AI.Google any keyword, and there’s a high chance you’ll see an AI-generated answer in the search results. Many people... [...]

Generating more website traffic is essential to increase brand visibility, attract the right audience, and create consistent opportunities for engagement and conversion. Higher traffic also strengthens SEO performance, builds credibility, and supports long-term business growth in a competitive digital landscape.Ahrefs has published a new video, ‘How I’d Get Traffic to a New Website if I Had to Start Over (2026)’.The Ahrefs team says, “Getting traffic is harder than ever, but new sites are not doomed. In this video, I walk you through... [...]

Google’s frequent algorithm updates continuously reshape search rankings, making it essential for businesses to maintain high-quality, user-focused content. Staying updated with these changes helps ensure long-term SEO stability and improved visibility in competitive search results.Ahrefs has published a new video, ‘The Google Update That’s Changing SEO (and No One Noticed)’.This video covers the following:The subtle shift inside Google’s AI Overviews that triggered the spikeWhy this change reduces friction in the buying journey and accelerates... [...]

SEO for AI Search focuses on creating context-rich, intent-driven content that large language models can easily understand and summarise. It prioritises structured data, authoritative sources, and conversational relevance to ensure your brand appears in AI-generated answers.Ahrefs has published a new video, ‘The New SEO Playbook for AI Search (Top GEO Ranking Factors)’.This video covers the following:Why AI Overviews are stealing clicks from #1 rankingsThe new top ranking signal in SEO for AI search (AEO/GEO)How LLMs associate your brand with specific topicsWhere to get... [...]