Effective marketing measurement is essential to understand what truly drives results, optimize budgets, and improve ROI across channels. In a data-rich, AI-powered landscape, clear metrics turn insights into smarter decisions and sustainable growth.MarTech has published a new video, ‘Struggling with marketing measurement? You’re not alone’.It answers the following questions:What are marketing are excited and frustrated with AIWhat can AI do for campaign creation workflows?How... [...]
Archive for the 'Marketing Measurement' Category
This is a reminder for the Adweek webinar on July 17, 2025.Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes.Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Tuesday, May 6, 2025, at 12.00 pm ET.The Adweek team says, “Join experts from Kantar, Microsoft, and Rembrand in a forward-looking discussion on the future of measurement. We’ll explore... [...]
Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes.Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Tuesday, May 6, 2025, at 12.00 pm ET.The Adweek team says, “Join experts from Kantar, Microsoft, and Rembrand in a forward-looking discussion on the future of measurement. We’ll explore how AI is helping brands unite media and creative, understand... [...]
Marketing measurement involves tracking and analyzing the performance of campaigns to assess effectiveness and return on investment. It helps businesses make data-driven decisions and refine strategies for better results.Search Engine Journal contributor Tory Gray has published an article on creating a marketing measurement plan for accurate data and strategic alignment.She says, “Tracking marketing performance effectively comes down to three key factors:Defining the pipelines, audiences, events, and metrics that truly matter to your business.Ensuring each element is measured with precision.Aligning... [...]
This is a reminder for the Adweek webinar on Tuesday, May 6, 2025.The future of measurement lies in real-time analytics and AI-driven insights that offer deeper, more accurate understanding of audience behavior. This shift empowers marketers to make smarter, faster decisions backed by data.Adweek is hosting a webinar ‘ The Future of Measurement: Driving Brand Growth With Retail Media Networks’ on Tuesday, May 6, 2025, at 12.00 pm ET.The Adweek team says, “Join experts from Kantar and industry leaders as they dive into the latest strategies and insights to help brands... [...]
The future of measurement lies in real-time analytics and AI-driven insights that offer deeper, more accurate understanding of audience behavior. This shift empowers marketers to make smarter, faster decisions backed by data.Adweek is hosting a webinar ‘ The Future of Measurement: Driving Brand Growth With Retail Media Networks’ on Tuesday, May 6, 2025, at 12.00 pm ET.The Adweek team says, “Join experts from Kantar and industry leaders as they dive into the latest strategies and insights to help brands succeed in this evolving space. This discussion will explore how... [...]
This is a reminder for the Adweek webinar on February 27, 2025.Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement.Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET.The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns... [...]
The Future of Measurement: Create Meaningful Difference to Drive Brand Growth, February 27 [Webinar]
Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement.Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET.The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns that drive desired brand outcomes. You’ll find out how... [...]
This is a reminder for the Adweek webinar to be held on December 12, 2024.Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making.Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET.The Adweek team says, “Discover why the answer to this misalignment is... [...]
Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making.Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET.The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit... [...]