The latest ‘Econsultancy’ blog post is titled “Optimising PPC landing pages for Christmas”.Christopher Ratcliff says, “During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.However I’ve also realised that PPC ads are for nothing, and a complete waste... [...]