Search Engine Journal has published ‘Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences’.Frederick Vallaeys says, “The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI or chatbot-style searches to compare products. Microsoft’s holiday insights show that shopping behavior kicks off in October, with many November and December conversions originating from clicks made weeks earlier.The funnel is... [...]