Copywriting in the AI Era blends human creativity with AI-powered insights to produce highly targeted and persuasive content. Marketers in 2025 use AI tools to analyze audience sentiment and optimize messaging for maximum emotional and conversion impact.The latest ‘HubSpot Marketing’ video is titled ‘How to Master Copywriting in the AI Era (Human vs. AI Challenge)’.This video covers the following:The 4 psychology principles that make copy persuasive (specificity, emotion, memorability,... [...]

MarketingProfs is hosting a webinar, ‘How B2B Marketers Turn Event Moments Into Measurable Pipeline’ on Thursday, November 6, 2025, at 2.00 pm ET.The MarketingProfs team says, “You’ll see a buy-smart matrix and a measurement and retargeting blueprint that ties awareness to ABM outcomes across channels like CTV, display, and native.Join us to learn:When to purchase different types of ads, such as direct IO vs programmatic, and how to run a hybrid campaignVarious geo/daypart tactics around airports, hotels, and venues, plus how to measure leading vs lagging KPIsHow... [...]

Effective marketing campaigns are essential for building brand awareness, attracting new customers, and driving business growth. They communicate the right message to the right audience, creating lasting connections and measurable impact in a competitive market.Search Engine Journal is hosting a webinar, ‘Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations’ on Wednesday, November 12, 2025, at 12 pm ET.The... [...]

Using Perplexity AI in marketing helps brands gather real-time insights, analyze trends, and generate data-driven content efficiently. Its conversational and research capabilities enable marketers to make informed decisions, craft personalized campaigns, and enhance audience engagement.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Using Perplexity AI to Reverse Engineer a $500M Marketing StrategyThe... [...]

Tom’s Guide has published an article featuring the reviews of five free AI chatbots.Thomas Perry says, “AI chatbots have become an integral part of our everyday lives. And while ChatGPT has become synonymous with AI, we’ve seen the growth of several chatbot platforms, including Gemini, Claude, Le Chat, and Grok.You may be wondering which chatbot is the best to use on a free plan? These services can perform multiple tasks, bit they also come with limitations unless you upgrade to their subscription offerings. For those looking to save some money, I recently experimented with the... [...]

MarketingProfs is hosting a webinar, ‘Too Much Work, Not Enough Flow? Let AI Fix That’ on Thursday, October 30, 2025, at 11.00 am ET.The MarketingProfs team says, “Feeling like your team just can’t get it all done… and not sure if work demands will ever let up? You’ve heard AI is the solution to doing more with less. But on its own, AI can add complexity that doesn’t beat burnout.You need a framework that combines intelligent workflows with your human ingenuity and supports your team along the way. Join us for a new perspective on what AI can... [...]

This is a reminder for the MarketingProfs webinar on October 23, 2025.AI-first B2B marketing leverages artificial intelligence to automate decision-making, personalize customer journeys, and optimize campaign performance. It enables businesses to predict buyer intent, enhance lead quality, and achieve faster, data-driven growth.MarketingProfs is hosting a webinar, ’10 Tips for Becoming an AI-First B2B Marketer’ on Thursday, October 23, 2025, at 2.00 pm ET.The MarketingProfs team says, “Join Omnibound.ai Founder and CEO Al Lalani to discover 10 practical steps you can... [...]

AI-first B2B marketing leverages artificial intelligence to automate decision-making, personalize customer journeys, and optimize campaign performance. It enables businesses to predict buyer intent, enhance lead quality, and achieve faster, data-driven growth.MarketingProfs is hosting a webinar, ’10 Tips for Becoming an AI-First B2B Marketer’ on Thursday, October 23, 2025, at 2.00 pm ET.The MarketingProfs team says, “Join Omnibound.ai Founder and CEO Al Lalani to discover 10 practical steps you can take to evolve from an “AI-aware” marketer to an “AI-first”... [...]

All marketing teams today have adopted AI in some form, but few are realizing its full potential. This is just one key finding from a 2025 Forrester survey of 153 marketing executives on how they are approaching AI, where it falls short, and what must change to unlock its value.Digital Marketing Depot is hosting a webinar, ‘AI in Marketing: Closing the Gap Between Promise and Performance’ on Tuesday, October 28, 2025, at 1.00 am EDT.The DMD team says, “This webinar will be a deeper discussion of the findings that show AI is too often layered onto... [...]

Improving Google visibility is essential for attracting organic traffic and reaching potential audiences effectively. Higher visibility ensures your brand, products, or content appear prominently in search results, boosting credibility and conversions.Search Engine Journal is hosting a webinar, ‘Beyond Just the Stars: Proven AI, Trust & Review Tactics That Boost Google Visibility’ on Wednesday, November 5, 2025, at 12 pm ET.The... [...]