Pinterest has announced that its monthly user count has reached 250 million. There is a significant rise (75%) in the Pins on the site.Pinterest’s Joh K says, “We’ve reached a new milestone that I couldn’t be prouder of: more than 250 million people each month are now using Pinterest to discover and do what they love. If Pinterest were a country, we’d be the fifth largest in the the world!To me, this is further validation that we’re building a service that people really need. Pinterest is a place where people come to focus on themselves—to find inspiration for everything... [...]

The eMarketer team has hosting a webinar on ‘Best Practices for Local Area Marketing Revealed’ Tuesday, September 11, 2018.The eMarketer team says, “eMarketer is pleased to moderate a special presentation with Catherine Josef, project manager at Starwood Hotels & Resorts Worldwide and Ted Lesher, managing director of BrandMaker. Join us for this live, interactive webinar as they reveal how Local Area Marketing (LAM) software platforms can help provide:Centralized hubs for accessing materialsTemplates for making changes within brand guidelinesOnline systems for a quick... [...]

Digital Marketing Depot is hosting a webinar on ‘Using Voice Search to Transform Your Local Search Strategy’ on Thursday, September 11, 2018 at 1.00 pm EDT.The DMD team says, “Join our local search experts as they cut through the myths around voice search and show you how to transform your search efforts to master the voice search opportunity.Attend this webinar and learn:How to optimize your online listings to boost voice search resultsWhy Google Posts and FAQ pages are essential to your VEO strategyThe building blocks for your new content strategyBest practices for testing... [...]

“Instagram is made for marketers who have visual stories to tell about their products. Marketers are making six and seven figures in virtually any niche by taking action early to show their product on Instagram.A year ago, Thomas Witek invented Gram Poster, a major step forward in usability of Instagram for marketers.Then, he announced Gram Poster 2, a major improvement over the original version.Today, he is announcing xxxThis cloud-based software is a solution for finding content that you can re-post and then posting your content on a schedule you determine, doing it all from the cloud... [...]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’.The MOZ team says, “It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments!”.SEO “Dinosaur” Tactics That You Should RetireMOZ [...]

Video is an integral part of a marketing policy. It helps you closely deliver your message to the customers and influence them.Today most brands use this tool to get more exposure and achieve more sales online.HubSpot’s Kipp Bodnar has highlighted the prominent reasons why marketers fail at video marketing and has shared some tips to achieve video marketing success.Bodnar says, “The way people consume video today is very different than it was in 2010. Smartphones and high-speed wifi has made high-definition video consumption available anywhere, at any time. This increase in accessibility... [...]

Google has announced that its exact match ‘close variants’ will include close variations that share the same meaning as the brand keyword. This will improve the chances of getting listed in the search results.The Google Ads team says, “Powered by Google’s machine learning, exact match will now match with the intent of a search, instead of just the specific words. This means your exact match keywords can show ads on searches that include implied words, paraphrases, and other terms with the same meaning.Let’s say you’re marketing for a travel business. If you’re using... [...]

The Entrepreneur magazine team has published a video on ‘Amazon Surges to $1 Trillion. 3 Things to Know Today’ featuring Hayden Field.The Entrepreneur team says, “Yesterday, Amazon reached a trillion-dollar market cap for the very first time. That made it the second publicly traded U.S. company to ever reach that benchmark, after Apple five weeks ago. By end of day, share prices had fallen, decreasing the company’s valuation to $995 billion — but it probably won’t stay that way for long”.Amazon Surges to $1 Trillion. 3 Things to Know TodayEntrepreneur [...]

Innovation is the key to achieving better output in any domain. And to make your marketing efforts to stand out you need to put creativity at work.With appealing marketing campaigns you can win more customers. Business 2 Community contributor Tommy Wyher has shared five tips to help marketers appeal to masses.Wyher says, “Marketing to the consumer needs to be done more tactfully than in the past. Consumers are flooded with content on a daily basis via social media and having smartphones glued to the hands. The days of writing a few clickbait articles and calling it a day in the marketing... [...]

Twitter has announced a new US-specific Issue Ads Policy and certification process for providing increased transparency for advertising on Twitter.Twitter’s new policy will impact the following:Ads that refer to an election or a clearly identified candidate, orAds that advocate for legislative issues of national importance.The company has established a certification process that verifies an advertiser’s identity and location within the US.All Twitter advertisers will have to  apply for certification and meet specific eligibility requirements.Advertisers can apply for certification here.Announcing... [...]