‘Facebook Adds More Targeting Power To Lookalike Audiences’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Facebook Adds More Targeting Power To Lookalike Audiences”.
Ginny Marvin says, “Facebook announced today it is adding more targeting capabilities to lookalike audiences.
Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs.
The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control“.
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