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Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in... [Read more]

Entity Linking connects mentions of people, places, brands, or concepts in content to their correct, authoritative entities in a knowledge base. It improves search understanding, SEO, and AI visibility by reducing ambiguity and strengthening contextual relevance.Search Engine Journal has published a new case study, ‘How Entity Linking Can... [Read more]

PayKickStart is a product sales management platform that has been around for over 10 years. Now this all-in-one checkout platform just leveled up…At 10:00 AM EST, there’s a launch webinar to show off all the new features in : PayKickStart 2.0. After the webinar, at 11:00, PayKickstart 2.0 goes on sale — and it’s a game-changer for anyone... [Read more]

Search Engine Land contributor Andrew Holland has published an article highlighting why copywriting is the new superpower in 2026.He says, “AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.For the last few years, copywriting has been quietly written... [Read more]

HubSpot has published a new podcast episode titled ‘Building Creator Relationships That Actually Work’.The HubSpot team says, “In... [Read more]

This is a reminder for the SEJ webinar on January 21, 2026.In 2026, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) will be central to search visibility as AI-driven platforms prioritize direct, trusted answers over traditional rankings. Brands must focus on structured data, authority, and intent-rich content to be cited... [Read more]

Short-form videos capture attention quickly and communicate brand messages effectively in today’s fast-scrolling digital environment. Platforms like Instagram Reels, YouTube Shorts, and TikTok help businesses... [Read more]

This is a reminder for the DMI webinar on January 21, 2026.AI-powered automation streamlines repetitive marketing tasks, improves operational efficiency, and reduces human error. It allows businesses to scale faster, respond in real time, and focus more on strategy and creativity.Digital Marketing Institute... [Read more]

Search Engine Journal contributor Harry Clarkson-Bennett has published an in-depth article on analyzing Google Discover.He says, “Discover isn’t a completely black box. We have a decent idea of how it works and can reverse engineer more value with some smart analysis.Yes, there’s always going to be some surprises. It’s... [Read more]

This is a reminder for the Forrester webinar on January 21, 2026.B2C marketing in 2026 will revolve around emotionally intelligent brands that deliver instant, predictive, and personalized experiences across all digital touchpoints. Customer Experience (CX) will be driven by AI-powered insights, frictionless... [Read more]

Email marketing remains one of the most effective digital channels for building direct, personalized communication with audiences and nurturing long-term customer relationships. With automation and data-driven segmentation, it delivers timely, relevant messages that drive engagement, conversions, and brand loyalty.Campaign Monitor has published... [Read more]

Search Engine Land has published a new guide, ‘How to optimize content for AI search engines: A step-by-step guide’.The SEL team says, “Researchers at Princeton University introduced the term in late 2023. Since then, GEO has emerged as one of the most important new disciplines in digital marketing.Here’s how AI search engines... [Read more]