Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes. Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Tuesday, May 6, 2025, at 12.00 pm ET. The Adweek team says, “Join experts from Kantar, Microsoft, and Rembrand in a forward-looking discussion on the future of measurement. We’ll explore how AI is helping brands unite media and creative, understand... [...]
Archive for the 'Marketing Measurement' Category
Marketing measurement involves tracking and analyzing the performance of campaigns to assess effectiveness and return on investment. It helps businesses make data-driven decisions and refine strategies for better results. Search Engine Journal contributor Tory Gray has published an article on creating a marketing measurement plan for accurate data and strategic alignment. She says, “Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning... [...]
This is a reminder for the Adweek webinar on Tuesday, May 6, 2025. The future of measurement lies in real-time analytics and AI-driven insights that offer deeper, more accurate understanding of audience behavior. This shift empowers marketers to make smarter, faster decisions backed by data. Adweek is hosting a webinar ‘ The Future of Measurement: Driving Brand Growth With Retail Media Networks’ on Tuesday, May 6, 2025, at 12.00 pm ET. The Adweek team says, “Join experts from Kantar and industry leaders as they dive into the latest strategies and insights to help brands... [...]
The future of measurement lies in real-time analytics and AI-driven insights that offer deeper, more accurate understanding of audience behavior. This shift empowers marketers to make smarter, faster decisions backed by data. Adweek is hosting a webinar ‘ The Future of Measurement: Driving Brand Growth With Retail Media Networks’ on Tuesday, May 6, 2025, at 12.00 pm ET. The Adweek team says, “Join experts from Kantar and industry leaders as they dive into the latest strategies and insights to help brands succeed in this evolving space. This discussion will explore how... [...]
This is a reminder for the Adweek webinar on February 27, 2025. Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns... [...]
The Future of Measurement: Create Meaningful Difference to Drive Brand Growth, February 27 [Webinar]
Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns that drive desired brand outcomes. You’ll find out how... [...]
This is a reminder for the Adweek webinar to be held on December 12, 2024. Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover why the answer to this misalignment is... [...]
Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring smarter, data-driven decision-making. Adweek is hosting a webinar ‘New Marketing Measurement Strategies’ on Thursday, December 12, 2024, at 1.00 pm ET. The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit... [...]
This is a reminder for the Adweek webinar to be held on October 29, 2024. It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative... [...]
It can be tough to ensure that your campaigns are delivering the brand outcomes you need. But thanks to holistic brand lift measurement—an alternative to traditional brand lift studies—it’s now possible to uncover key drivers of media performance and recommendations for optimizing growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Optimize Brand Building’ on Tuesday, October 29, 2024, at 1.00 pm ET. The Adweek team says, “Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth,... [...]