Local search has become increasingly competitive and complex. Reviews go beyond star ratings, and listings are more than just being discoverable—they form the backbone of visibility, trust, and business growth.Digital Marketing Depot is hosting a webinar, ‘From Stars to Search: The Reputation + Listings Playbook for Agencies’ on Tuesday, October 7, 2025, at 1.00 am EDT.The DMD team says, “In this 45-minute session, you’ll learn why agencies and multi-location brands can no longer treat listings as a background task and how forward-thinking teams... [...]
Archive for the 'Local Search Marketing' Category
Local search marketing focuses on optimizing a business’s online presence to attract customers from local searches on platforms like Google and Yelp. It involves strategies such as managing local listings, collecting reviews, and using location-specific keywords.Search Engine Journal has published the ‘Guide To Dominating Local Search Marketing’.The SEJ team says, “As search evolves, many marketers are worried about their brand remaining visible online. While AI-generated search experiences are so new, we do know that now isn’t the time to make any drastic changes to... [...]