Content Marketing Institute has published a new video, ‘Is It ok for Marketers To Build a Home on Rented Land Now?’.The CMI team says, “Early content marketing was obsessed with building engagement on owned platforms, like blogs, email, and websites. But as algorithm-driven reach changes the discoverability game, the old-school rented media restrictions no longer apply. What’s emerging to take their place? Robert Rose points to a new model for marketing success: Build original programming worth renting reach for, then cultivate a welcoming home base your audience will... [...]

Content Marketing Institute has published a new video, ‘Is It ok for Marketers To Build a Home on Rented Land Now?’.The CMI team says, “Early content marketing was obsessed with building engagement on owned platforms, like blogs, email, and websites. But as algorithm-driven reach changes the discoverability game, the old-school rented media restrictions no longer apply. What’s emerging to take their place? Robert Rose points to a new model for marketing success: Build original programming worth renting reach for, then cultivate a welcoming home base your audience will... [...]

Storytelling in marketing is powerful because it creates emotional connections, making brands more relatable and memorable. It transforms products or services into meaningful experiences that build trust and inspire customer loyalty.Content Marketing Institute has published a new video, ‘Storytelling still wins’.The CMI team says, “Joe Lazer is a storyteller. So much so that he quit his full-time job leading a marketing team to become a fractional marketer, spending more time on storytelling and creative projects. He isn’t afraid of generative AI’s impact on the... [...]