Using Perplexity AI in marketing helps brands gather real-time insights, analyze trends, and generate data-driven content efficiently. Its conversational and research capabilities enable marketers to make informed decisions, craft personalized campaigns, and enhance audience engagement.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Using Perplexity AI to Reverse Engineer a $500M Marketing StrategyThe... [...]

The latest ‘Exposure Ninja’ video is titled ‘How to Rank in Perplexity AI (with Examples)’.This video covers the following:The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index)Strategies to make your brand appear in Perplexity’s responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendationWhy Perplexity “prefers to cite multiple types of sources” and how to leverage this... [...]