Paid Search Optimization focuses on improving ad relevance, keyword targeting, bidding strategies, and landing page experience to maximize ROI from paid campaigns. It ensures ads reach the right audience at the right time while reducing wasted spend and improving conversion rates.Search Engine Land has published a new video, ‘The advertiser side AI for paid search optimization’.The SEL team says, “As publisher-side AI takes over query matching, bidding, and ad creation, advertisers are... [...]