MarTech has published a new video, ‘Performance monitoring and optimization with AI’.MarTech team says, “AI is taking the guesswork out of campaign optimization. Successful marketing teams are using AI to track performance, detect anomalies, adjust spend, and surface insights in real time. Come hear how you can leverage AI as your own always-on campaign analyst, ever alert, adaptive, and action-oriented. After this session, you’ll be able to: Leverage AI to monitor campaigns and optimize performance without human delay. Draw inspiration from real-world examples... [...]

Market research and planning help businesses understand customer needs, market trends, and competitive landscapes before making important decisions. They ensure that strategies are data-driven, reducing risks and increasing the chances of successful outcomes.MarTech has published a new video, ‘AI is your key to better market research and planning’.It covers the following:Gather and analyze customer, market, and competitor data in real time using AI.Use AI-generated insights to confidently build campaign strategies faster.eplicate real-world examples of teams reducing... [...]