Local GEO (Generative Engine Optimization) focuses on optimizing business content so it is accurately discovered, summarized, and recommended by AI-driven local search results. Combined with AI Search, it helps local brands appear in conversational queries, map results, and voice assistants with higher relevance and trust.Search Engine Journal is hosting a webinar, ‘Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready’ on Tuesday, February 18, 2026, at 12 pm ET.The SEJ team says, “Join us as Ana Martinez, Chief Technology Officer... [...]

This is a reminder for the Adweek webinar on January 29, 2026.Advertising rules have shifted fast—privacy and signal loss have reduced targeting and measurement, while AI has compressed decisions to hours. Many brands now optimize campaigns without clear visibility into reach or results.Adweek is hosting a webinar, ‘The 2026 Advertising Reset: Frameworks for AI and Measurement’ on Thursday, January 29, 2026 at 1.00 pm ET.The Adweek team says, “Join us for a candid conversation with Autodesk and Uniphore on how to... [...]

This is a reminder for the Forrester webinar on January 27, 2026.B2B marketing in 2026 will be defined by AI-driven account intelligence, enabling companies to predict buyer needs and personalize engagement at scale. As automation and real-time insights mature, businesses will prioritize trust, value, and long-term relationship building over traditional sales tactics.Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2B Marketing, Sales, & Product’ on Tuesday, January 27, 2026, at 8.00 am PST.The... [...]

Adweek is hosting a webinar, ‘The Sports Moments Shaping Marketing in 2026’ on Tuesday, February 17, 2026 at 1.00 pm ET.The Adweek team says, “Join Bill Bradley, deputy TV, media, and sports editor at ADWEEK, and Sportradar for a conversation exploring how major sports moments are reshaping marketing strategies in 2026. This session will examine how brands are evolving their planning, creative, and media approaches — looking ahead to moments like the 2026 World Cup, alongside other major events such as the Winter Games,... [...]

This is a reminder for the Adweek webinar on January 27, 2026.Peak season can make or break a retail brand. When timelines shrink and campaigns multiply, chaos isn’t just likely; it’s the default unless you have the right system.Adweek is hosting a webinar, “Join Kristen Brophy, SVP and Head of Marketing at ThredUp, as she pulls back the curtain on how her team executed a complete brand transformation while running multiple seasonal campaigns during their high-stakes quarter.This isn’t theory. It’s a real-world playbook for bringing clarity... [...]

AI and search in 2026 will move beyond keywords to understanding intent, context, and conversational queries across platforms. Search engines will act more like answer engines, rewarding authoritative, structured, and genuinely helpful content.Conductor is hosting a webinar, ‘Navigating the AI Search Shift: The State of AEO / GEO in 2026’ on Tuesday, February 3, 2026.The Conductor team says, “You’ll get an actionable breakdown of what’s changing and what it means for your strategy, including:Investment Trends: Where... [...]

SEO (Search Engine Optimization) focuses on improving a website’s visibility through content quality, technical strength, and authority signals, while GEO (Generative Engine Optimization) adapts content for AI-driven, location-aware search experiences. Together, they help brands stay discoverable in both traditional search results and AI-generated answers by aligning intent, context, and geographic relevance.Digital Marketing Depot is hosting a webinar, ‘From SEO to GEO: What the Shift Means For Your Site and Your Brand’ on Tuesday, January 27, 2026,... [...]

This is a reminder for the Conductor webinar on January 23, 2026.Generative AI has lowered the barrier to entry for content creation, creating a “sea of sameness” across the web. To survive in this new landscape, digital marketers must evolve beyond basic prompting to create content that succeeds in both traditional SEO and the emerging world of Answer Engine Optimization (AEO).Conductor is hosting a webinar, ‘Beyond the Prompt: Scaling High-Impact Content in the Age of AEO’ on Friday, January 23, 2026.The Conductor team... [...]

This is a reminder for the DMD webinar on January 22, 2026.Digital Marketing Depot is hosting a webinar, ‘The Event Experience Equation: Small Tweaks That Drive Big Pipeline Impact’ on Thursday, January 22, 2026, at 1.00 pm EDT.The DMD team says, “Video is what wins. And virtual events are one of the most effective ways to create it while still connecting deeply with your audience.In this upcoming webinar, “The Event Experience Equation: Small Tweaks That Drive Big Pipeline Impact”, Goldcast’s Cindy Dubon and Tori Whalen break... [...]

This is a reminder for the DMI webinar on January 21, 2026.AI-powered automation streamlines repetitive marketing tasks, improves operational efficiency, and reduces human error. It allows businesses to scale faster, respond in real time, and focus more on strategy and creativity.Digital Marketing Institute is hosting a webinar, ‘AI-Powered Automation for Marketers in 2026’ on Wednesday, January 21, 2026, at 1.00 pm ET.The DMI team says, “Using Artificial Intelligence (AI) to help with your... [...]