Dominating AI search results is essential as users increasingly rely on LLM-powered answers rather than traditional links, making visibility within AI responses a new competitive advantage. Brands that optimize for AI-driven discovery secure higher trust, traffic, and conversions in an evolving search ecosystem.The latest ‘Exposure Ninja’ video is titled ‘How To Dominate AI Search Results in 2026’.The Exposure Ninja team says, “You already know your customers are using ChatGPT,... [...]

HubSpot has published the latest episode of the ’70 Million Users: The New AI Growth Playbook’.This video covers the following:Innovating Beyond Product and TechnologyAI Revolutionizing Creative WorkflowsEvolution of Gamma ReleasesBuilding Accessible AI StartupsAI Onboarding Misstep LessonAI Simplifies Slide Deck CreationAutomation, Branding, and AI Tools.HubSpot [...]

A purpose-driven brand places its core mission at the centre of every decision, going beyond profits to create meaningful social or environmental impact. Such brands build deeper trust and long-term loyalty because consumers increasingly value authenticity, ethics, and positive change.Content Marketing Institute has published a new video, ‘Craft A Purpose-Driven Brand’.Consumers expect more from brands these days. They want to support businesses that align with their values.Content Marketing... [...]

Business visibility in LLMs depends on delivering structured, high-quality content that models can easily interpret and surface in responses. Companies that optimize their digital assets for clarity, authority, and relevance gain a competitive edge as LLM-driven discovery becomes the new search frontier.The latest ‘Exposure Ninja’ video is titled ‘How To Track (and Improve) Your Brand’s Visibility in LLMs’.This video covers the following:Track AI Visibility with Precision... [...]

Claude Opus 4.5 is Anthropic’s advanced AI model, excelling in complex reasoning, multi-step workflows, and large-scale coding tasks. Its long-context capabilities and agentic features make it a powerful tool for developers, researchers, and enterprises handling sophisticated projects.HubSpot has published the latest episode of the ‘Claude Opus 4.5: New AI Builds Apps & Dashboards in Seconds’.This... [...]

GDPR and emerging AI regulations demand that marketers prioritise transparency, consent, and responsible data use in every campaign. As AI-driven targeting grows, compliance becomes a strategic advantage that builds trust and protects brands from legal risks.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘GDPR and AI Regulation for Marketers’.The DMD team says, “Finding it difficult to navigate the changing landscape of data protection? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks... [...]

SEO for AI Search focuses on creating context-rich, intent-driven content that large language models can easily understand and summarise. It prioritises structured data, authoritative sources, and conversational relevance to ensure your brand appears in AI-generated answers.Ahrefs has published a new video, ‘The New SEO Playbook for AI Search (Top GEO Ranking Factors)’.This video covers the following:Why AI Overviews are stealing clicks from #1 rankingsThe new top ranking signal in SEO for AI search (AEO/GEO)How LLMs associate your brand with specific topicsWhere to get... [...]

HubSpot contributor Curt del Principe has published an article covering three bitter truths all marketers need to hear right now.She says, “When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned.I asked for three of the bitterest truths that marketers need to hear. And, folks… it’s time to take your medicine.Lesson 1: Marketing’s... [...]

This is a reminder for the MarketingProfs webinar on December 4, 2025.AI’s org-wide marketing impact is transformative, aligning teams with real-time insights and automated workflows that enhance speed and precision. It breaks silos, optimizes campaigns across channels, and empowers every department to deliver smarter, data-driven customer experiences.MarketingProfs is hosting a webinar, ‘Decoding AI’s Org-Wide Marketing Impact’ on Thursday, December 4, 2025, at 2.00 pm ET.The MarketingProfs team says, “In this one-of-a-kind conversation leveraging... [...]

Content Marketing Institute has published a new video, ‘Gratitude Beats AI Pressure’.The CMI team says, “In 2025, marketing teams became stuck in a fear-driven cycle, rushing to implement AI and produce more content faster because they feared falling behind. This “we have to” mindset turns work into a guilt-driven race where teams risk losing sight of what actually matters to their audience. Rather than chasing speed, Robert Rose suggests shifting to a lens of gratitude. Viewing marketing... [...]