MarketingProfs is hosting a webinar, ‘The Marketing Fortune! It’s All in the Follow-Up (But Only if You Do It Right)’ on Thursday, January 22, 2026, at 1.00 pm ET.The MarketingProfs team says, “In this webinar, Automation and Small Business Growth Expert Darin Adams shows you how service-based SMBs and independent professionals are growing revenue with simple, automated follow-up systems anyone can implement.Darin will share actionable communication tips you can use immediately, and he’ll dive deep into automations... [...]

Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.MarketingProfs has published a new guide, ‘Your Guide to Driving Engagement Through Events’.The MarketingProfs team says, “Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.Getting people to attend events is... [...]

MarTech contributor Mike Pastore has published an article explaining how AI is changing the hiring practices of marketing agencies.He says, “Agencies are fundamentally rethinking what they offer clients, how they structure their teams and what skills the marketer of 2030 will need to succeed, according to the report.Among the findings:57% of agencies have slowed or paused entry-level hiring as AI absorbs execution work once handled by junior staff.54% of large agencies plan significant headcount reductions within three years.75% of agencies are actively hiring for AI-focused roles that... [...]

SEO strategies for 2026 will focus on optimizing for AI-driven search engines, voice queries, and user intent rather than just keywords. Success will depend on content relevance, structured data, and experience-focused site design.The latest ‘Exposure Ninja’ video is titled ‘The Best SEO Strategies for 2026’.This video covers the following:• The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)Why one lawn care client... [...]

Neil Patel has published a new video, ‘Stop Selling Like It’s 2025: 5 Massive Shifts Coming in 2026’.In this video, you’ll learn: Visual Search Mastery: Why 20 billion monthly searches on Google Lens mean your product imagery is now your most important SEO asset. Live Shopping Strategies: How to compress the decision timeline and turn browsers into instant buyers using platforms like TikTok and Instagram. AEO (Answer Engine Optimization): How to structure your brand’s data so... [...]

Agentic AI in marketing goes beyond automation by independently planning, executing, and optimizing campaigns based on real-time data and defined goals. It enables marketers to achieve faster decisions, continuous optimization, and more adaptive customer experiences with minimal manual intervention.Content Marketing Institute has published a new video, ‘Agentic AI in Marketing for 2026: Prepare for the Giant Leap Forward’.The CMI team says, “Agentic AI is being hailed... [...]

Neil Patel has published a new video, ‘5 Trends Changing How People Buy Online in 2026’.In this video, you’ll learn: Visual Search Mastery: Why 20 billion monthly searches on Google Lens mean your product imagery is now your most important SEO asset. Live Shopping Strategies: How to compress the decision timeline and turn browsers into instant buyers using platforms like TikTok and Instagram. AEO (Answer Engine Optimization): How to structure your brand’s data so ChatGPT, Rufus,... [...]

Generating more website traffic is essential to increase brand visibility, attract the right audience, and create consistent opportunities for engagement and conversion. Higher traffic also strengthens SEO performance, builds credibility, and supports long-term business growth in a competitive digital landscape.Ahrefs has published a new video, ‘How I’d Get Traffic to a New Website if I Had to Start Over (2026)’.The Ahrefs team says, “Getting traffic is harder than ever, but new sites are not doomed. In this video, I walk you through... [...]

This is a reminder for the MarketingProfs webinar on January 15, 2025.Brand discoverability is crucial because it determines how easily potential customers can find and recognize a brand across digital and offline channels. Strong discoverability increases awareness, trust, and engagement, ultimately leading to higher conversions and long-term brand growth.MarketingProfs is hosting a webinar, ‘How to Make Your Brand Discoverable in 2026’ on Thursday, January 15, 2026, at 1.00 pm ET.The MarketingProfs team says, “Search is... [...]

Content Marketing Institute has published a new video, ‘Guide Your Marketing Team Through Change in 4 Steps’.The CMI team says, “Brands must evolve with emerging business needs and consumer demands. Marketing can lead that change, but team members may feel overwhelmed when tasked to do it. They already struggle to handle their workloads, yet they’re asked to take on more responsibilities. The Upwork Research Institute finds that 71% of full-time employees are burned out, yet... [...]