AI Overviews deliver concise, AI-generated summaries at the top of search results, reshaping how users find and consume information. They emphasize accuracy, authority, and context, making content optimization for AI-driven discovery more crucial than ever.Ahrefs contributor Ryan Law has published an article explaining what triggers AI overviews. It is based on the analysis of 86 factors and 146 million SERPs.He says, “What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even... [...]

Generative AI tools are transforming marketing by automating content creation, personalization, and campaign optimization with data-driven precision. They enable marketers to generate blogs, visuals, and ad copy at scale while aligning brand voice with customer intent.HubSpot has published a new guide, ‘Generative AI tools every marketing team should use’.Ramona Sukhraj says, “Generative AI tools for marketing are software solutions that create content (i.e. videos, images, text, graphs), campaigns, and insights using artificial intelligence. Marketers use these... [...]

MarTech has published a new video, ‘How AI and data activation deliver unforgettable customer experiences’.The MarTech team says, “If you’re not drowning in data, you’re certainly surrounded by it. Let’s talk about how to activate that data (and what activation really means) with a next-generation marketing stack that covers all the bases: from data ingestion to analytics, orchestration and activation. And let’s not forget integration, which has been a thorn in the side of marketing and MOps pros for years.After this session, you’ll be able to:Conceptualize a martech... [...]

MarketingProfs has made available the replay of its webinar, ‘Too Much Work, Not Enough Flow? Let AI Fix That’.The MarketingProfs team says, “You need a framework that combines intelligent workflows with your human ingenuity and supports your team along the way. Join us for a new perspective on what AI can do to help your team catch its breath.You’ll walk away with:A framework you can rely on to increase capacity and reduce friction while preventing burnout on your teamStrategies to scale output with AI, while preserving brand voice and team focusKey insights from... [...]

MarTech has published a new video, ‘How AI decisioning will change your marketing’.The MarTech team says, “The leap from static, rules-based campaigns to AI-driven decisioning is as profound as the shift from batch email blasts to real-time personalization. Modern AI and ML models can ingest trillions of signals, including behaviors, preferences and context, to surface the next best action for every customer in milliseconds, unlocking outcomes that deterministic rules can’t touch. But the gains only materialize when marketers lay the right groundwork: pristine data, transparent... [...]

URLFAM, a new mobile-first page and funnel builder from Luke Maguire, promises to eliminate redirects and lost sales by keeping visitors inside a single, conversion-focused mobile feed — a solution aimed squarely at creators, influencers, and small businesses losing revenue to slow, desktop-first experiences.Why this matters nowMobile now accounts for the majority of web traffic, and every extra tap or redirect can cost conversions Maguire says pages built with desktop-first assumptions lose as much as 30–50% of visitors after each redirect, leaving you with a large invisible revenue leakage.With... [...]

Digital Marketing Depot has published a new guide, ‘The Modern Marketing Data Stack for 2026’.The DMD says, “The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology vendors, and real-world strategies that top marketers are using to drive impact.Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe,... [...]

With Connectify AI, when you share your link and, it speaks.A face appears, smiles, and says:“Hey I’m [Your Name] — great to see you. Click below for my latest offer.”Connectify AI — the world’s first bio link that talks, thinks, and sells for you.In 60 seconds flat, it pulls your info, builds your page, writes your bio, and adds a talking avatar that greets every visitor.No tech. No writing. No design.Early users are seeing 7× more engagement and 4× more clicks because people finally feel like they’re meeting a person, not a page.You don’t have to chase attention anymore…Your... [...]

Google Discover curates personalized content feeds based on users’ search history, interests, and online behavior. It offers brands a powerful way to reach audiences organically without relying solely on traditional search queries.Search Engine Journal contributor Harry Clarkson-Bennett has published an article explaining how Google Discover works.He says, “This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think are the most prominent Discover proxies and grouped them into what... [...]

SEO and AI Visibility work together to enhance how content is discovered and ranked online. AI-driven algorithms analyze user intent and optimize search visibility by delivering more personalized, context-aware results.Ahrefs contributor Despina Gavoyannis has published an 82-point checklist for SEO & AI visibility.She says, “You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do.This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss.It will help you... [...]