Clear CRM naming conventions ensure consistency, accuracy, and easy identification of leads, accounts, and activities across teams. Standardized names reduce confusion, improve reporting, and help teams manage customer data more efficiently.MarTech has published a 5-step blueprint for CRM naming conventions.Brianna Miller says, “Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and everything grinds to a halt because previous... [...]

MarTech contributor Jolissa Skow has published an article featuring seven customer retention strategies to keep buyers loyal.She says, “What’s the real cost of losing a customer?Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, potential referrals, and the compounding value they could have brought to your business over time.To avoid much of that loss, focus on customer retention.When you prioritize relationships with existing customers and meeting customer needs, you reap... [...]