A marketing operations tech stack is the integrated set of tools—such as CRM, automation platforms, analytics, and customer data systems—that streamline campaign execution and performance tracking. When aligned strategically, it improves efficiency, ensures data-driven decision-making, and enhances ROI across the marketing funnel.HubSpot has published a new guide, ‘Marketing operations tech stack audit: A proven checklist for operations teams‘.Stephanie Trovato says, “Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner... [...]

Copywriting in 2026 is driven by AI-assisted insights, voice search optimization, and hyper-personalized messaging tailored to micro-audiences. Successful copywriters blend data analytics with emotional intelligence to create authentic, value-driven content that stands out in an automated digital landscape.The latest Ahrefs Podcast episode is titled ‘World’s Top Copywriter Says We Have 2 Years Left’ featuring Neville Medhora.Here’s what you’ll learn in this episode:The 3 levels of copywriting (and who is safe)Why companies... [...]