Content amplification is the strategic promotion of content across paid, owned, and earned channels to maximize its reach, visibility, and engagement. It ensures that high-value content reaches the right audience at the right time through social media, email marketing, influencer collaborations, and targeted advertising.HubSpot has published a new guide, ‘Content amplification: How to amplify content across every marketing channel’.Kayla Schilthuis-Ihrig says, “Successful content amplification efforts result in more marketing data, new audiences, and improved discovery... [...]

ChatGPT Ads are sponsored placements shown to Free and Go users, clearly labeled and separate from responses, helping support platform access at lower cost. These ads are managed by OpenAI and do not influence or alter the assistant’s answers.HubSpot has published the latest episode of the ‘ChatGPT Ads: The New Arbitrage for 2026’.This... [...]

In 2026, generative engine optimization (GEO) has evolved beyond traditional SEO by focusing on shaping content so that AI-powered engines (like generative search and chat assistants) understand, cite, and include your brand or content in their synthesized answers. It prioritizes structured, authoritative, and topic-rich content that these AI systems prefer, making visibility about being featured in AI responses rather than just ranking high on classic search results.HubSpot contributor Ramona Sukhraj has published an article featuring 8 generative engine optimization best practices.She... [...]