B2B marketing on Instagram focuses on building brand authority, showcasing expertise, and humanizing the business through thought leadership, behind-the-scenes content, and client success stories. By leveraging reels, carousels, and targeted ads, companies can engage decision-makers and nurture professional relationships in a visually compelling way.MarTech has published a new guide, ‘B2B marketing on Instagram: What you need to know’.Constantine von Hoffman says, “Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation... [...]