HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I Built & Sold a $100M Brand with These Marketing Tactics’ featuring Neil Patel and Eric Siu.

The video covers the following:

  • Making branding relatable through personal, engaging storytelling.
  • Avoid early fixed costs to ensure sustainability.
  • More cash reduces urgency, prevents costly mistakes.
  • Lack of long-term strategy harms data-focused marketing.
  • Measure long-term impact, avoid rising ad costs.
  • Brand focused on levity with shorter shorts.
  • Adaptation for short-term gains in marketing.
  • Leverage LinkedIn, Instagram, Twitter for business growth.

HubSpot

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