‘Why Interactive Content Marketing is the Future′ by Jay Baer
Baer says, “You probably know a thing or two about creating good content. Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014.
That’s the challenge. We’re all content creators trying to reach an audience.
To stand out from the crowd, we need to be more interesting, interactive, and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing.
What is Interactive Content Marketing?
Interactive content marketing (I’ve also found it called “marketing apps”) is not a groundbreaking new format. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it”.
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