‘Six simple ways to fit storytelling into your content’ – ‘Econsultancy’ Blog
Dan Broztel says, “Worried that your marketing content doesn’t follow the Quest structure?
Not sure who your mythic hero is or where you put your narrative crucible? Start simple with these handy storytelling tips…
Sometimes, reading the storytelling gurus can make the humble marketer feel a tad inadequate.
‘I thought our marketing materials weren’t too bad,’ he or she might think to themselves, ‘but we haven’t made a single reference to the Jungian trickster archetype in any of our white papers! The narrative arc of our email newsletter lacks any sense of a Falling Action! And how has the company even managed to survive this long without working the three-act structure into any of our Facebook campaigns!’
Storytelling is many things to many people, and one can go quietly mad trying to piece them all these theories and techniques together into a coherent, er, story”.
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