‘A Vision for Brand Engagement Online, or “The Goal”‘ – MOZ Blog
Eric Enge says,Today’s post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason these are tied together is simple: Your overall online reputation and visibility is a huge factor in your SEO. Period. Let’s start by talking about why.
Core ranking signals
For purposes of this post, let’s define three cornerstone ranking signals that most everyone agrees on:
Links
Links remain a huge factor in overall ranking. Both Cyrus Shepard and Marcus Tober re-confirmed this on the Periodic Table of SEO Ranking Factors session at the SMX Advanced conference in Seattle this past June“.
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