‘How to bridge the marketing skills gap’ – ‘Econsultancy’ Blog
Jack Simpson says, “As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were.
One of the key points that arose from the survey was a growing concern over the skills gap within the industry.
When asked to rate issues on a pain scale of one to five (with five being the most painful), 30% of respondents rated ‘finding marketers with the right skills is a nightmare’ as either four of five“.
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