‘The most powerful data is the data you already own: new report’ – ‘Econsultancy’ Blog
Stefan Tornquist says, “Marketers are under enormous pressure to turn data into customer knowledge, competitive advantage and ultimately profit.
Our brand new report The Promise of First-Party Data examines the opportunities in the proprietary data they already have (or should have).
For years, third-party data has been the mainstay of digital marketing. It’s easy to use, plentiful and can be effective.
That’s not enough anymore.
The drive to create better customer experiences demands better data. Brands have new and wide-ranging responsibilities to understand what customers want and when they want it“.
The most powerful data is the data you already own: new report
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