Ted Ammon says, “Fear of missing out, or FoMO, is a very real emotion that has gripped the world. From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. As annoying as the term may be by now, the fact is the phenomenon is here to stay—this in spite of blog after blog giving tips on how to beat the fear.

You can use that fear to encourage sales on your ecommerce site. We’ve seen several popular ecommerce companies implement new and ingenious ways to encourage sales, simply by pointing out how close buyers may be to missing out on great deals. Want to know how you can do the same on your ecommerce site? Here are a few of the best ways.

Show Limited Quantities

Hotels.com gives a perfect example with this hotel in New Orleans. Take a look to the right of this screenshot, where a glowing yellow button tells buyers how many rooms are available at that particular hotel. This notice only shows up for hotels that have a limited number of rooms, which makes the warning more believable for buyers. If they’re determined to get a room at that particular hotel for their selected dates, they have to act quickly—otherwise, they’ll miss out“.

3 Ways to Make FOMO Work for Your Ecommerce Company

HubSpot