‘4 Easy-to-Use Tips to Get People to Click on Your Headlines’ – ‘Entrepreneur’ Blog
Matei Gavril says, “It’s a shame that writing great copy doesn’t necessarily translate to page views. In fact, writing great copy in and of itself will rarely take you far. If people aren’t “buying” the headline, they won’t click: You may have written War and Peace, but your copy will simply languish in digital purgatory, unless you give it a headline with a whole lot of bite.
Trust me: This is a problem that a lot of businesses face. About 70 percent of businesses that come to me are struggling with getting their websites read. And in most cases, the problem lies with how poorly crafted their headlines are.
If yours is one of these companies, don’t worry because I’ve included below a few short tips to get you started on writing great headlines. I always give these tips to clients, and as a result, they’ve improved their headlines and increased their chances of seeing a spike in click-through rates (CTR)“.
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