Patricio Robles says, “Spend on digital advertising continues to grow by leaps and bounds as companies allocate more and more of their ad budgets to digital.

But that doesn’t mean that everything is going great in the online ad market.

As detailed by The Wall Street Journal’s Mike Shields, many venture capitalists are becoming skeptical of the prospects for ad tech firms, believing that a good number of companies in the space are stagnating.

Ashu Garg, general partner of venture firm Foundation Capital, told The Journal:

A lot of companies in this sector are hand-selling media, and every single insertion order requires a glass of wine… Ad tech is full of the living dead“.

Will ad tech slowdown hurt advertisers?

‘Econsultancy’ Blog

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