Ayaz Nanji says, “What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars interactive?

ON24 recently set out to answer these questions by examining 9,375 webinars conducted on its platform between January and December 2014. The researchers looked at the entire lifecycle of each webinar, including promotion and registration, interactivity, audience viewing habits, and both live and on-demand data. The webinars examined were conducted by 500+ organizations, ranging in size from SMBs to enterprises.

Below, key findings from the report.

Registration

  • 31% of webinar registrants register 1-7 days before the event on average; 24% register the day of the event on average”.

Webinar Benchmarks for Marketers

MarketingProfs

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