John Donnelly says, “Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing all kinds of content across the Web. It’s about sales, of course, but it’s also led to some really great content designed to improve the customer experience and increase brand awareness.

It’s only natural that inbound marketing will continue its upward trend and evolve even further as companies find more uses for it and refine their approaches. Educating customers with relevant information is the goal of any inbound strategy, but the challenge is figuring out how to create a continuous stream of content that’s actually interesting to a target audience“.

Why Social Media Insights Are A Gold Mine For Inbound Marketers

Marketing Land

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