‘8-second marketing: How to craft content strategies for Generation Z’ – ‘Mashable’
Andy Mizerek says, “They can’t sit still. They’re diverse. They’re about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey.
Who am I talking about? Generation Z.
What do these new inhabitants to the consumer ecosystem mean for marketers?
In an age where multitasking meets fear-of-missing-out (FOMO), the average attention span is down to eight seconds“.
8-second marketing: How to craft content strategies for Generation Z
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