Business.com team says, “What can your business pluck from Banjo? Just about anything happening anywhere in the world, gleaned in real-time from tweets, Facebook updates, Instagram photos and other social media.

Banjo founder and CEO Damien Patton told Vegas Inc. that if someone hits a fire hydrant that forces a road closing, the only person who knows about it before Banjo is the person driving the car that hit the hydrant and posted a photo of the accident.

What started in 2011 as an app to search for geo-located social media posts has evolved from a means to grab data to a global analytics tool. A self-learning algorithm provides what Patton terms a “crystal ball” to view aggregated social media data from a specific geographic area and search for either a pattern or an abnormality in an established pattern“.

Strike a Chord: Is Banjo Your Next Secret Weapon for Social Media?

Business.com

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