‘Feeling the Sting of Recent Rotten Reviews on Yelp?’ – ‘Entrepreneur’ Blog
Brian Moran says, “Ratings and review sites, such as Yelp and others, have been in the news lately and not for the right reasons: Accusations have circulated that paid subscribers to these sites may be deleting customers’ negative reviews and that many businesses actually pay for positive ones.
Naturally, consumers have become wary and wonder if they can trust the reviews — good and bad.
That leaves us with the question: Is getting positive reviews still an integral part of the success of a small business?
The answer is yes, especially for retail stores and professional services. Why? According to BrightLocal, 88 percent of consumers trust online recommendations as much as they do personal recommendations“.
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