‘3 Other Social Media Platforms You Should Consider’ – ‘Entrepreneur’ Blog
Deborah Mitchell says, “In April 2014, the World Wildlife Fund gave the world an inspiring lesson in social media and wildlife conservation by using Snapchat for its #LastSelfie campaign.
The photography app, which allows users to view shared pictures and video for a few seconds before they’re automatically deleted, mimicked the very real disappearance threat that plagues animal populations today. The campaign itself was a call to action for Snapchat’s young audience, but it was also a wake-up call for brands that limit their social media presence to Facebook and Twitter.
According to BusinessInsider.com, Snapchat’s audience is mostly made up of young females in their teens and early 20s, and that audience is one of the hardest to reach. Was the WWF on to something?“.
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