‘The Dos and Don’ts of Sales Prospecting’ – HubSpot
Adam Wiggins says, “Prospecting is the bread and butter of sales. At times neglected and even dreaded, it’s something we need to apply ourselves to regularly in order to maintain a steady flow of new prospects into the sales pipeline and ensure the continued healthy growth of our businesses.
So what are the rules of the game?
Regardless of your sales process, at some point you will need to engage your prospect in a live conversation. Here are some dos and don’ts for survival in this sudden-death arena.
As a matter of sheer fortune, we can categorize these in terms of the three Ps: Preparation, Persuasion, and Persistence“.
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