‘6 Benefits of Mission-Driven Marketing — And How to Do It Right’ – ‘Entrepreneur’ Blog

Dan S. Kennedy says, “The advantages of mission-driven marketing to the average business owner are large and ongoing. We’d like to cover just a few of those substantial benefits, especially when it comes to connecting with the affluent.

1. Increased profits. When properly done, mission-driven marketing drives well-to-do customers to your door. Here’s a good example:Conde Nast Traveler magazine polled its roughly 810,000 affluent subscribers on travel companies and their social responsibility. The outcome?

Some 58 percent said their choice of hotel was influenced by the support it gives to the local community; 86 percent said they’d like hotels to explain how they’re contributing to their communities and the environment, while 80 percent said the same thing of airlines“.

6 Benefits of Mission-Driven Marketing — And How to Do It Right

‘Entrepreneur’ Blog