Siobhán McGinty says, “At first, creating buyer personas seems simple. They’re just semi-fictional representations of your ideal customers, after all.

But when you actually get into the nitty-gritty of creating them, it’s easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. When you need to be surveying your customers, gathering insights from your employees/coworkers, and diving into your marketing software, it can all become a little overwhelming.

Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process”.

12 Tools & Resources to Help You Create Better Buyer Personas

HubSpot

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