‘Four Steps to Creating an Agile Marketing Culture’ – ‘MarketingProfs’ Blog
Barre Hardy says, “Achieving marketing agility starts with your company’s culture, which is where the rubber hits the road.
However, companies often put in place a process, or a set of processes, to address agility instead of taking the time to work on building the culture required to achieve agility and sustain it—to really change the organizations operational habits from what they are today to a much more fluid, flexible, and iterative approach to doing work.
Although processes can help you make small gains in agility, the big gains are going to happen because of your culture and your people.
What does an agile culture look like?
- People work across functions and silos to collaborate in self-organizing teams.
- Decision-making is empowered, and it happens as close to the work as possible.
- Teams are trusted to experiment, to take initiative, and to even fail as long as they learn”.
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