Martin Beck says, “One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received by the audience.

Sure the audience is enormous — Facebook says videos get more than 3 billion views daily — but the social network counts as a view a person’s pause on a video for at least three seconds.

How much of your marketing message can get through in three seconds?

Plenty, according to a Facebook-commissioned study by Nielsen. The study found lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started playing”.

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds

Marketing Land

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